The Importance of Mobile Friendly Websites

Orlando Web Design Company

If you haven’t made your website mobile-friendly, you should. Today everyone has smartphones, constantly communicating and looking for information on the go. The majority of users coming to your site are likely to be using one of these devices. Having a website today no longer means just catering to desktop users. If you want to your website to be seen and engaged by users you have to take in account the mobile user more than ever before.

Why make a website mobile-friendly?

The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this frustrating and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.

Not having a mobile-friend website will cost you and not only that. With projects like AMP, Instant Articles, And Apple News, the slower your site the less likely mobile users are going to stay. Keeping up with the latest trends will ensure you remain relevant to users. Below are 3 reasons why you should have a mobile friendly website.

1. Improve SEO

Google Search uses mobile-friendliness as a ranking signal. Mobile optimized sites, get priority in search results when users search using a mobile device. Google wants to provide users quick, relevant, high quality search results optimized for their devices.

If you have a website aimed at the Central Florida area and are looking for an Orlando web design company. We can help you make mobile-friendly website with a responsive WordPress theme.

If you are unsure whether your website is mobile responsive, you can type your URL into Google’s Mobile-Friendly Test or use their Mobile-Friendly Guide for some good tips on how to upgrade your site.

2. Boost Engagement

According to Google, in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present. Last year they also confirmed that the total number of searches on mobile has over taken the desktop in 10 countries including the United States. This mobile ascendance was predicted years ago but for those that haven’t been paying attention now is the time to get with the program.

3. Boost Sales

According to marketing company Kissmetrics, They also have seen an explosion of growth with at least 1 in 4 users accessing the internet through a mobile device. This explosion of mobile use has consequences for retailers as well. If you have a mobile-friendly site expect to see an increase of consumer engagement of 85%. Not only that research claims that customers are 51% more likely to buy from a retailer if they have a mobile site.

How can you make your website responsive?

Depending on the kind of website that you have (WordPress, Drupal, Magneto, etc), there are different options to make your website mobile ready. We recommend that instead of creating different versions of the same websites (for phone, tablet and desktop) you use responsive design.

A responsive website adapts the display to the visitor no matter if they are using a desktop, tablet, or mobile phone.

If you need help making your website mobile friendly, we can help!  Contact us for a free quote, we’ll analyze your site and propose the best and most cost efficient solution to make your site display perfectly no matter the device that your visitors are using.

We’re an Orlando Web Design Company Contact us for a free quote!

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