SEO BASICS FAQ’S

SEO BASICS FAQ’S

What are keywords?

Keywords are words in your website’s content that match with what users are searching for. We conduct keyword research data to ensure you are using the correct words and phrases on your website. For example, only 10 people on average search for “home construction contractor” per month in the Orlando area. Meanwhile, “home builder” receives 1,300 searches on average. If you do not have the words “home builder” in your website, you are missing out on 1,290 Google searches in the Orlando area per month. We position the right keywords in the right places for you to be found by customers in Google.

What is backlinking?

Backlinking is the process of adding and creating hyperlinks within your website, so that your site visitors can navigate content inside and outside of your website easily. Backlinking, also known as “link building” is critical to improve your ranking in search engines. A large number of links to your website found on other reputable wesites signals to Google that you are a real business with a footprint in your community or industry and a sizeable online presence.

How do I get to the top of the Google search?

Getting to the top desired positions in Google requires a combination of SEO best practices, such as frequently updating relevant content, optimizing images and videos, obtaining reviews of your business, building your link profile, and maintaining your website to correct technical issues. Pairing an organic SEO strategy with pay per click advertising will allow you to reach the top of Google rankings more quickly.

How do I know if my SEO works?

Our SEO packages include detailed reports about your website’s visibility, traffic, Google ranking, and domain authority. To ensure the data we provide to you is reliable, we use Google analytics in conjunction with other measuring tools. However, you will know your SEO strategy is working by the increase in your online customer leads and sales and the number of views and engagements on your social media channels.