Can I build and maintain my business’s website?
Depending on what kind of website your need, creating your own website might be a good or a very bad idea.
Below I review some of the pros and cons of building and maintaining your own website. Creating a successful website is not easy. My students spend between 2 and 4 years learning web development, SEO, Internet marketing, eCommerce integration, color theory, layout design, photo retouch, image optimization, and design principles in order to become successful designers and developers.
If you want to alleviate the costs of having a website build and maintained by a professional web designer or developer you should consider investing in the design and development of a CMS website. CMS stands for “content management system” and it can provide you with the tools you need to manage your site’s content. Most CMS systems use a SQL database to store the information that is dynamically display with PHP or other web language. CMS will allow you to publish your own content, interact with your customers, create user profiles, integrate social media, and keep your users informed through RSS feeds.CMS do not require coding knowledge to upload and remove content, so it is a great option if you are aiming to frequently post on your website. Even more, sites such as WordPress are open source platforms;thus, if you run into any issues, it is easier to troubleshoot due to the amount of information users all over the world post constantly.
If you invest in a website’s solid foundation you can start small and grow later on.
If you have any questions about CMS based websites please contact me through my contact form. I’ll be happy to discuss the best web options for you and your business. Lastly, if you would like to learn more about the value and cost of building a website, make sure to check out my article How Much Does a Website Cost?
1. What kind of website you need?
There are many kinds of websites out there, from online stores to informational and portfolio websites, which one best fits your needs and goals? You are going to want to start by asking yourself this question since it will likely influence the following factors such as website’s features, cost, maintenance and even your marketing strategy.
2. What features you want?
Features determine the functionality of your website. Are you interested in having a cart feature for users to add their items while they shop at your site? Or, do you want to frequently update and promote your services or special offers in your website and in social media? Your website can do either or both of those actions with the right features!
3. What are the website goals?
Website’s are incredibly valuable business tools if they are set up correctly from the start. If you want your website to be effective and take advantage of its’ full potential, start by setting your website’s goals, so that it can be built it with a clear objective in mind. These goals can be as simple as increasing sales of your online clothing store, or increasing the visibility of your restaurant among locals.
4. Do you have the time, dedication, knowledge and patience to create a website by yourself from scratch?
Depending of the kind of website you choose, the knowledge and time required to create a successful website will vary.Nonetheless, at the very least, it will require knowledge in web development, SEO, Internet marketing, color theory and layout design.