A Logo is a visual icon or mark that identifies a business. In order for a logo to be successful, it must be simple yet memorable. At our Orlando branding agency, we are experienced at understanding your business’ essence and crafting impactful visual elements.
Marketing collateral encompasses all print and web materials created to promote a service or product. This includes brochures, business cards, email signatures, letterheads, flyers, banners, postcards and folders. Visit our graphic design page to learn more about our experience with print materials
Your brand is a core element of your business and your online marketing strategy. Hence, it is essential to not neglect it. At M5 design studio, our brand management packages include:
Brand management includes: online marketing strategy, results-oriented advertisement and competitor analysis.
Company’s message, core values, & mission
The name must be conceptually strong, and it should relate to what your business does
A simple and memorable icon that identifies a business
Consistent visual aspects in print, web, & video that represent a business
Customers can experience happiness and trust through good customer service, design, quality, usability, & sustainability
Emotional connection motivates the buyer & creates user loyalty
A brand is the perception of your business & it only exists in people’s minds
Marketing, advertisement, & PR start the conversations that will define your brand
A brand is the perception of your business. It is a concept that only exists in people’s minds. It encompasses what your company stands for and what it is known for.
Branding is important because effective branding attracts customers and inspires customer loyalty. Studies with MRI scanning show that strong brands activate the same part of the brain used in self-identification and rewards. Meanwhile, weak brands showed higher levels of activation in areas of working memory and negative emotional response. Branding includes the visual representation of a company, the brand promise, and the customer’s experience of the company’s products or services, making it the most complex aspect of marketing a business or organization.
A brand identity package includes logo design, brand name consultation, fonts, colors, messaging, and marketing collateral including business cards, packaging, email templates and brochures.
A brand is the emotional response a business evokes in a customer. Emotional connection motivates the buyer & concretes user loyalty. Users are more likely to engage with your business if they establish an emotional connection with your brand.
A company’s brand promise includes:
The brand promise tells the customer what to expect when interacting with the brand.
Rebranding is the process of revising a company’s logo, name, or other marketing materials. It is an important aspect of brand marketing for any company with longevity. Logos, slogans, values, and norms for communicating with customers go through a natural cycle and must be revisited and revised periodically. You might be surprised to see the evolution of the Apple logo and other famous logos.
Companies rebrand to remain relevant in the face of ever-changing aesthetics and modes of communicating. Many business owners fear that if they change a company logo, their brand will no longer be recognizable to customers. On the contrary, rebranding is an important opportunity to engage one’s customer base. Do you remember what the first Apple logo looked like? Imagine if Apple had never rebranded, and still used their 1976 logo today. Would it have the same success and instant recognition as the current logo?
Additional reasons for rebranding are to distinguish an organization from its competitors, to manage negative response, and to scale up to an international market.
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Our web site was a mess and not mobile friendly; our Google ad words were ineffective, and we had poor social media presence. M5 Design Studio, an Orlando web design company, has fixed all of these issues for us, and we could not be more pleased with the results. Would highly recommend M5.
We have worked with M5 Design Studio for over eight years and can’t say enough good things about their quality, design style, and professionalism! I highly recommend M5 for any project – big or small!
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