Landing Page Design & Optimization
Landing pages are an essential tool for your online business. A successful landing page is a standalone web page distinct from your main website that has been designed for a single objective.
At our Orlando web design company we offer two kind of landing pages: “Click Through” Landing pages and “Lead Generation” Landing Pages also know as “Lead Capture” pages.
Lead Generation Landing Pages
Lead generation landing pages are used to capture visitors information, such as a name and email address. The purpose of a Lead Generation Landing Page is to collect information that will allow you to market or connect these prospect customers in the future.
Usually, a Lead Generation Landing page uses a contact form to collect the data and offers the prospective a small incentive like a discount or a free ebook to motivate the customer to submit the information.
At our Orlando web design agency, we use Lead Generation Landing Pages to promote:
- Registering for mailing lists or Newsletters to increase website traffic
- Free E-books to increase brand recognition
- Coupons to increase sales
- Consultations for professional services
- An increase online sales
- A product or service through a free trial
- Notifying subscribers via email when there is a new service or website
- Offering a webinar or a video course registration
- Offering registration for a contests or giveaways
Click Through Landing Pages
The purpose of a “Click Through” Landing Page is to bring the prospective customer to another page where they can accomplish an action. This secondary page, is where the actual conversion happens. These secondary pages are usually a shopping cart or a registration page.
“Click Through” Landing Pages are frequently used in e-commerce, where users are presented with an initial product description to “warm-up the sale”, without overwhelming the prospective customer.
A successful “Click Through” Landing Page guides efficiently the customer through the purchasing decision, reaffirming the sale once the call-to action is reached.
Landing Page Design and Optimization
Our Orlando web design agency can help you identify which landing page is the best fit for your needs. Together, we can determine goals and design a successful landing page strategy that delivers results. We deliver landing pages that are optimized and designed to captivate your audience and compel them through the necessary call-to-action to increase conversions.
Land Page A/B Split Testing
A/B testing allows you to test 2 variations of a landing page against each other to find out which version gives the best results. A/B testing allows you to see how users behave with a specific landing page design to improve conversions (email sign-ups, sales, donations, memberships, leads, downloads, etc).
At our Orlando web design agency we help business test:
- Call to action buttons
- Signup & data collection forms
- Persuasion marketing
- Visitor flow
- Value proposition
- Authority & reputation
- Analytics & statistics
Testing and optimization can help increase sales and conversions in your website while providing valuable insights about your visitors.