Lead generation landing pages are used to capture visitors information, such as a name and email address. The purpose of a Lead Generation Landing Page is to collect information that will allow you to market or connect these prospect customers in the future.
Usually, a Lead Generation Landing page uses a contact form to collect the data and offers the prospective a small incentive like a discount or a free eBook to motivate the customer to submit the information.
The purpose of a “Click Through” Landing Page is to bring the prospective customer to another page where they can accomplish an action. This secondary page, is where the actual conversion happens. These secondary pages are usually a shopping cart or a registration page.
“Click Through” Landing Pages are frequently used in e-commerce, where users are presented with an initial product description to “warm-up the sale”, without overwhelming the prospective customer.
A successful “Click Through” Landing Page guides efficiently the customer through the purchasing decision, reaffirming the sale once the call-to action is reached.
At our Orlando web design agency, we use Lead Generation Landing Pages to promote:
Together, we can determine goals and design a successful landing page strategy that delivers results. We deliver landing pages that are optimized and designed to captivate your audience and compel them through the necessary call-to-action to increase conversions.
A/B testing allows you to test 2 variations of a landing page against each other to find out which version gives the best results. A/B testing allows you to see how users behave with a specific landing page design to improve conversions (email sign-ups, sales, donations, memberships, leads, downloads, etc).At our Orlando web design agency we help businesses test:
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