Digital Marketing Agency Orlando
SMS marketing is a powerful way to connect with your customers and prospects on their mobile devices in a direct and personalized way. SMS marketing can help you increase engagement, drive conversions, and enhance customer relationships.
Mailchimp, one of the most popular email marketing platforms in the world, has recently introduced SMS marketing for its US customers. With this feature, you can send text messages to your contacts directly from Mailchimp, along with your other marketing channels. You can also personalize, segment, and automate your SMS messages based on your audience’s behavior and preferences.
How to Set Up SMS Marketing from Mailchimp
Before you can start sending SMS messages to your contacts, you need to do some preparation work. Here are the steps you need to follow to set up your SMS marketing program with Mailchimp.
Upgrade your plan
SMS marketing is available as an add-on feature for customers in the US with an Essentials plan or higher, a Legacy monthly plan, or Mailchimp Pro. To change your plan type, visit the plans page in your account.
Submit an application
You need to apply for SMS marketing and get approved by Mailchimp before you can use it. You will need to provide some information about your business, such as your brand name, program name, industry, and website. You will also need to agree to Mailchimp’s terms and conditions for SMS marketing. The average carrier processing time for applications is typically 2-5 business days.
Purchase SMS credit
You need credits to send SMS and MMS messages to your contacts. You can choose from different plans based on your needs and budget. The price per credit varies depending on the type of message (SMS or MMS) and the length of the message. You can also track your credit balance and usage in your account.
Update your privacy policy
You need a clear and transparent privacy policy informing your contacts how you collect, use, and share their personal data, including their mobile numbers. You also need to include a link to your privacy policy in every SMS message you send.
Grow your SMS audience
You can only send SMS messages to contacts who have opted in to receive them from you. You need to obtain proper consent from your contacts before you add them to your SMS audience. You can use Mailchimp’s SMS signup form or import existing contacts who have already opted in for your SMS marketing.
Tips and Best Practices for SMS Marketing from Mailchimp
To make your SMS marketing campaigns more successful, here are some tips and best practices to follow.
Know your audience
Use segmentation, groups, and tags to target your SMS messages to the right contacts based on their interests, preferences, behavior, and location. This will help you increase relevance and engagement.
Have a clear goal
Define the purpose and objective of your SMS message and include a clear call to action. Whether you want to drive traffic to your website, promote a special offer, or collect feedback, make sure your message is focused and concise.
Be timely and relevant
Send your SMS messages when your contacts are most likely to open and act on them. For example, you can send a reminder before an event, a confirmation after a purchase, or a follow-up after a cart abandonment. You can also use automation to trigger SMS messages based on specific actions or events.
Be respectful and compliant
Always respect your contacts’ privacy and preferences. Only send SMS messages to contacts who have opted in and provide them with an easy way to opt-out. Include a link to your privacy policy in every message and follow the applicable laws and regulations for SMS marketing.
Orlando Digital Marketing
If you are looking for a professional digital marketing agency that can help you with SMS marketing and other online marketing services, contact M5 Design Studio today. We are an Orlando-based agency that specializes in web design, WordPress development, graphic design, digital marketing, social media marketing, SEO, and branding. Reach out through our contact form or give us a call at 407-968-6296 to start your journey with us.
