Instagram Reminder Ads: A New Way to Promote Your Events and Launches

Instagram Reminder Ads: A New Way to Promote Your Events and Launches


Instagram is not just a place to share your photos and videos with your friends and followers. It is also a great way to market your business to a large and diverse audience. With over 1.4 billion people using Instagram every month, you have a huge opportunity to showcase your brand, products, or services, and connect with your customers on a personal level.

But how do you stand out from the millions of posts that are uploaded every day? How do you make sure that your target audience sees your message and takes action? That’s where Instagram Reminder Ads come in. These are a new type of ads that were introduced this year to let you announce, remind, and notify your potential customers of your upcoming events or launches that they might be interested in.

What are Instagram Reminder Ads?

Instagram Reminder Ads are a type of Instagram ads that allow you to create and promote events or launches on Instagram. Whether you are launching a new product, hosting a live event, offering a special deal, or running a seasonal campaign, you can use Reminder Ads to build awareness, anticipation, and consideration for your upcoming moments.

How do they work?

Reminder Ads work by allowing users to opt into receiving helpful reminders for the events or launches they are interested in. When users see your Reminder Ad, they can tap on the “Remind Me” button to sign up for the reminders. Once they do, they will receive three push notifications from Instagram: one day before, 15 minutes before, and at the time of the event.

The notifications will include a link to your event page, where users can learn more about your event, watch a live stream, shop for your products, or take any other action that you want them to take. Users can also cancel the reminders at any time by tapping on the “Manage Reminders” button on your ad.

What are the benefits of using Reminder Ads?

Reminder Ads have several benefits for both you and your customers. By using Reminder Ads, you can:

  • Increase your reach and visibility by showing your ads to users who are actively searching for businesses, products, or content related to your event.
  • Generate more engagement and conversions by creating a sense of urgency and excitement for your event and driving users to take action at the right time.
  • Build long-term relationships and loyalty by providing users with a valuable service and a personalized experience that matches their preferences and needs.

For your customers, Reminder Ads can help them:

  • Discover new and relevant brands, products, or events that they might otherwise miss or forget.
  • Stay informed and updated about the events they are interested in and avoid missing out on any opportunities or deals.
  • Save time and effort by receiving convenient and timely reminders that direct them to your event page with one tap.

How to create a Reminder Ad?

Creating a Reminder Ad is easy and simple. You can either boost an organic post or create a Reminder Ad directly in Ads Manager. You just need to include all the relevant event information, such as the event title, start time, end time, and timezone. You can also customize the ad creative, the call to action, and the audience targeting.


M5 Design Studio is a professional and creative digital marketing agency that can help you create and manage effective Instagram campaigns. We have a small, but passionate and experienced team of designers and developers who specialize in web design, graphic design, branding, and digital marketing. We have helped many Orlando and Central Florida businesses achieve their online goals and grow their brand presence.

We value respect, good communication, honesty, and originality. Every client we work with becomes a part of our team. We offer the best customer service and we guarantee quality output and on-time delivery. If you are interested in working with us, please reach out to us online or give us a call at 407-968-6296 for expert advice.

Category: Social Media Marketing Tags: , , No Comments


M5 Design Studio

We are a small, but creative and passionate team of designers and developers specializing in web design, graphic design, branding & digital marketing.

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