Orlando Social Media Marketing
Are you maximizing LinkedIn to showcase your work and engage with your audience effectively? If you are, then it’s crucial to take note of a significant update from the platform that could impact your content strategy.
LinkedIn’s Latest Update: Changes to Engaging Features
LinkedIn has recently announced upcoming changes that will eliminate some features many users rely on for creating captivating and interactive content. These include the following:
1. Removal of Carousel Posts:
Carousel posts, a popular engagement tool introduced by LinkedIn in July of the previous year, will no longer be available for posting.
2. Profile Videos Are Being Phased Out:
Profile videos, which were introduced in 2021, did not gain widespread popularity on the platform. As a result, LinkedIn has decided to phase out this feature.
3. Deactivation of In-Image Linking:
The in-image linking option, which was added in August of the previous year, will also be deactivated. Clickable links embedded in images or videos will no longer work. Instead, users are encouraged to include external links in their post descriptions.
Key Dates to Remember: Changes Effective on December 14th, 2023
According to LinkedIn, these modifications will be implemented starting December 14th, 2023. Consequently, any content created using these features will become unavailable or non-functional on the platform. However, LinkedIn is offering a solution – you can request a copy of your profile video or carousel files by reaching out to them at contentsupport@linkedin.com before December 11, 2023.
Navigating the Changes: New Strategies for Effective LinkedIn Usage
While this news might disappoint those who invested time and effort in creating this type of content, fear not. There are still numerous ways to use LinkedIn effectively and creatively to showcase your work and connect with your audience.
Leveraging Descriptions for External Links
Although clickable links within images or videos will no longer be supported, you can still share external links in the description of your posts. This is an excellent way to direct your audience to your website, portfolio, or blog.
Diversifying Media Usage
Explore alternative media types like images, videos, or documents to display your work and highlight your skills. These can be powerful tools to keep your audience engaged and interested.
Embracing Text Posts for Insights and Stories
Never underestimate the power of a well-crafted text post. Use this format to share your insights, opinions, or personal stories with your network.
Enhancing Your Posts: Strategies for Maximum Appeal
LinkedIn has not only removed the ability to embed clickable links within images or videos but has also disabled the feature altogether. This means existing content with this feature will remain, but the clickable link will no longer function.
If you’ve relied on clickable links within images or videos for increased traffic and engagement, consider alternative methods to optimize your posts.
1. Crafting Catchy Headlines and Clear Calls to Action
Grab your audience’s attention with compelling headlines and include clear calls to action in your posts.
2. Utilizing Relevant Hashtags
Boost discoverability by incorporating relevant hashtags into your posts.
3. Leveraging High-Quality Media
Make your content visually appealing by using high-quality images, videos, or documents.
4. Emphasizing Text Posts for Communication
Continue using text posts to effectively communicate your insights, opinions, or stories to your network.
Social Media Agency Orlando
At M5 Design Studio, we understand the importance of adapting to evolving online platforms. We’re dedicated to helping our clients create and promote their online presence. If you have concerns or questions about how these changes might affect your LinkedIn strategy, feel free to reach out to us. We’re here to support you and guide you through these transformations, ensuring your content remains effective and impactful. To learn more about our social media marketing services, contact us today online or call us at 407-968-6296
