Brand Guidelines FAQ’s
What's the difference between brand guidelines and brand identity?
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer, while brand guidelines are the rules for maintaining that identity consistently.
Do I need brand guidelines if I'm a small business?
Absolutely! Even if you’re a small restaurant in Winter Park Village or a startup in Creative Village, guidelines help you maintain a professional, consistent image as you grow.
How often should I update my brand guidelines?
Review your guidelines annually or whenever there’s a significant change in your business or market. The Orlando business landscape is always evolving, and your brand should stay relevant.
Can I create brand guidelines myself?
While it’s possible to create basic guidelines yourself, working with a professional agency ensures a comprehensive, strategically-aligned guide that will serve your business well in the long run.
