Google Ads FAQ’s
What is Google AdWords?
Google AdWords is the former name of Google’s Ad management service, now called Google Ads. Google Ads are the ads that appear at the top of the page when you search for something in Google. Additionally Google Ads appear on popular websites with text or images, and they can also appear in the sidebar in your Gmail account, on YouTube videos, and in other places on the web.
How much do Google Ads cost?
The cost to run Google Ads depends on the type of type of ad, what you are advertising, and your location. For example, a jeweler could pay $4 per click to advertise “engagement rings” and could do well with a budget of $500 or $1,500 per month. Meanwhile, a divorce attorney would need to spend $35 per click to advertise their services, and would need a budget starting around $5,000 per month to have ads displayed on Google in their geographic area.
There are also different types of Google ads pricing depending on the campaign. Google Search campaigns show up at the top of the search results when someone searches for “roofer near me” for example in Google. Here is an example of a Google Ads Search campaign for a roofing company:
A Google display campaign, on the other hand, shows up as an image at the top or side of the screen when you are reading an article on USAToday.com, for example. Here is an example of a display campaign for a roofing company:
Are Google ads worth it for small business?
Google advertising is an effective way to advertise your small business with a high ROI (return on investment) of $8 for every $1 spent on advertising.
In today’s marketplace, Google ads should be a part of every business’s marketing strategy. Even if you cannot afford Google ads right now, you can integrate them into your business plan in order to grow your business over time.
Your customers are searching for you on Google, and if they can’t find your business, they are spending money with a competitor. Even though it can be difficult for a small business to compete with large companies with extensive ad budgets, Google ads can help to level the playing field. Once you devise a strong Google Ads strategy to reach your specific customers, you can capture your slice of the market as a small business.
How Much Does Google AdWords Cost per month?
This depends entirely on the business and the industry. Small to midsized businesses can spend anywhere from $500 to $25,000 on Google Ads costs each month. Studies show that the national average for Google Ads costs per month for small to midsized business is $9,500 per month.
What is Google AdWords Auction?
Google AdWords Auction is the way that Google selects which ads will be displayed when someone types a search term in Google. For example, if you search for “electrician Orlando,” the electrician company in Orlando that has bid the highest for that keyword will display at the top of the page. Electrician companies with the next highest bids will display at the bottom of the first page of Google results.
The quality of the ad also affects which ads Google selects to display. For example, if the words in the ad itself match the search term exactly, Google is more likely to display the ad.
How do PPC ads work?
PPC or “pay per click” ads work by bringing traffic to your website from people who are interested in the specific product or service that you are advertising. With Google PPC ads, you are not charged when someone views the ad. You are only charged when someone clicks on the ad.
How much does a PPC campaign cost?
A PPC Agency usually charges 30% of the ad budget to manage the ads. For example, if you are spending $1,200 on your ad budget, you will pay the PPC agency an additional $360 to manage your PPC campaign. In this case, the total PPC campaign cost would be $1,560. The optimum PPC campaign budget depends on your industry and competition.