Social Media Strategy FAQ’s
Who are the best social media marketers?
The best social media marketers are reliable, creative and strategic. They have a proven track record of increasing social media followings, website traffic, and sales. Look for a social media manager who you can trust to provide you consistent communication while achieving results.
What is a social media marketing strategy?
A social media marketing strategy is simply your plan for the images, messaging, and types of posts you will use across your social media platforms. Your social media marketing strategy also includes your goals and specifies how you will measure your progress.
What are the benefits of social media marketing?
One advantage of social media marketing is that in the long run, its costs are lower than other types of advertising. Once you have built an active following, organic posts will bring loyal traffic to your website and low-cost paid posts can have a far-reaching impact. Other benefits of social media marketing include brand loyalty, a higher rate of conversions, improved customer relationships, and better search engine rankings.
How does social media marketing affect my website’s SEO?
We often get the question, “how important is social media marketing?” A little-known fact is that Google actually factors in your social media accounts when ranking your website in Search results. If your competitors have active social media accounts, it’s important that you are active on the same platforms. Also, driving organic traffic to your website by posting links to latest news, events and specials is an important way to improve your SEO.