Third-party Cookies Going Away FAQ’s
What are third-party cookies and why are they going away?
Third-party cookies are small pieces of data that are placed on a user’s browser by websites other than the one they are currently visiting. These cookies are used to track users across the web, allowing advertisers to build profiles of their interests and target them with relevant ads.
However, third-party cookies have come under increasing scrutiny in recent years due to privacy concerns. Users are becoming more aware of how their data is being collected and used, and they are demanding more control over their online privacy.
In response to growing privacy concerns, Google Chrome announced its intention to phase out third-party cookies by late 2024, subject to regulatory considerations. This aligns with the direction of other major browsers, such as Firefox and Safari, which have already implemented restrictions on third-party cookies.
What does this mean for marketers?
The loss of third-party cookies will make it more difficult for marketers to track users across the web and target them with ads. This could lead to a decrease in the effectiveness of some marketing campaigns.
However, it is important to remember that the death of third-party cookies is not the end of digital marketing. It is simply the beginning of a new era.
