The importance of good photos in a website

people ignore generic photos

Via NYT: Study Shows People Ignore Generic Photos Online!

Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface reveals in his latest eye-tracking survey that “big feel-good images that are purely decorative” are mostly ignored online, while stock photos or generic people are also intentionally disregarded. In contrast, when users know that a picture of a person is real they will engage with the image for extended periods of time.

The study becomes extremely interesting when its findings are applied to products sold online.

importance of good images in a website

On the Amazon Web site, people mostly ignored generic pictures of televisions because they didn’t offer real information.

importance of good images in a website

On the Pottery Barn Web site, people engaged with the product photos for extended periods of time.

Jakob Nielsen’s blog:

Category: Freelance, Orlando Ecommerce, Photography Tags: , , No Comments

WooCommerce 3.7 New Release

Orlando Website Developer WooCommerce now powers over 30% of all online stores with over 1M+ downloads WooCommerce 3.7... Read More »

Sync Your WooCommerce Store With QuickBooks

Orlando WordPress Developer Quickbooks is an accounting program that helps business owners manage bills, use payroll fu... Read More »
Orlando WordPress Maintenance

WooCommerce Checkout Manager Plugin Security Vulnerabilities

Orlando WordPress Developer If you have asked yourself “How do I customize my WooCommerce Checkout page?” There’s... Read More »