The importance of good photos in a website

people ignore generic photos

Via NYT: Study Shows People Ignore Generic Photos Online!

Jakob Nielsen, a Web site consultant and author of a number of books about design and user interface reveals in his latest eye-tracking survey that “big feel-good images that are purely decorative” are mostly ignored online, while stock photos or generic people are also intentionally disregarded. In contrast, when users know that a picture of a person is real they will engage with the image for extended periods of time.

The study becomes extremely interesting when its findings are applied to products sold online.

importance of good images in a website

On the Amazon Web site, people mostly ignored generic pictures of televisions because they didn’t offer real information.

importance of good images in a website

On the Pottery Barn Web site, people engaged with the product photos for extended periods of time.

Jakob Nielsen’s blog: http://www.useit.com

Category: Freelance, Orlando Ecommerce, Photography Tags: , , No Comments
Orlando WordPress Maintenance

WooCommerce Checkout Manager Plugin Security Vulnerabilities

Orlando WordPress Developer If you have asked yourself “How do I customize my WooCommerce Checkout page?” There’s... Read More »
Website Design Orlando Florida Companies

5 Key Tips To Attract More Customers To Your Website

Orlando Web Design Company As a business grows, merely having a website might not be enough, a need to have the right k... Read More »
WooCommerce WordPress Websites Orlando Florida

A Guide to the New WooCommerce Block Editor

Orlando WordPress Developer WordPress 5.0 was released at the end of last year and, as you might have heard, it include... Read More »