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When it comes to optimizing your website in search results, it’s important to take in account all the possible results that Google can display when you search for a specific keyword. How results are displayed is determined by several factors like structured data & AMP (Accelerated Mobile Pages).
However, before we dive into some strategies to get more traffic to your website, let’s learn more about structured data & rich results. Google defines structured data as a “standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on. Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general.” Taking into account structured data is essential when implementing the enhancements described below since they are all part of Google’s recommendations to get a better ranking.
How To Increase Your Website’s Traffic?
First of all, keep in mind all Google channels. There is a tendency among businesses to optimize pages and content only for the “All” tab in Google. When in reality, websites get traffic from having content in all the channels (images, maps shopping and videos) as well. Thus, try to think in all of those channels by for example creating a Google my Business account and actually updating your information frequently.
- Add Reviews: by adding a Google-approved markup to your website, users will be able to see how many stars your website has before clicking on it. This is an important feature since pages including reviews are reported to receive more clicks.
- Optimize Videos: more and more business are incorporating videos into their websites. However, there is a smart way of doing so, high quality videos could slow down your website if they are not optimized.Furthermore, we suggest keeping videos in platforms such as Youtube or Vimeo since this will allow you to grow an audience in those channels. When sticking to such websites, we recommend always including a full description, adding useful tags and taking the time to optimize the title.
- Optimize Images: just as with video, image optimization matters to a website because it affects page speed, and therefore user-experience.In order to do that, it is good to stick to practices such as reducing the file size of your images, choosing the right file size and format, optimizing alt attributes and naming images descriptively.
- Include AMP for articles: a large amount of users are conducting searches through mobiles. Having a website with content that is optimized for mobiles is no longer optional. According to Google, “ When an AMP page is available, it can be featured on mobile search as part of rich results and carousels.” So, make sure to take a look at what this open source library has to offer.
Overall, users are more likely to click on those websites featured by Google. So, why not invest on your website by maximizing your chances to get there ?
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