How to Claim your Google my Business Short Name

orlando web design

Orlando Web Design

Earlier this year, Google added to Google My Business a feature where verified businesses can add a short name on their business profile. With this new feature, businesses can easily promote their Google My Business profile using “ ”. Want to see this new feature in action? Check out our profile at

It’s important that you claim your business’ short name as soon as possible, since the urls are unique and limited. Also, If you have multiple listings or locations on your Google my business, you will have to claim each short name individually.

Google My Business Short Name Guidelines

Below you can find the Google’s guidelines for creating a business short name.

The short name should:

  1. Be associated to your business name
  2. Must represent your business
  3. Be unique. If more than one business has the same name, they recommend making your short name distinct by adding the city name to it.
  4. Be 5 characters or more. However, it can’t be more than 32 characters.

How to add Short Name on a Computer

To add a short name on the computer once you’re logged into your Google My Business account.

  1. Click on Info > Add profile short name
  2. Type your short name.
  3. Click Apply.

orlando web design company

orlando seo expert

How to add Short Name on a Mobile

To add a short name mobile once you’re logged into your Google My Business account on the Google My Business App.

  1. Tap Profile > Add profile short name
  2. Type your short name.
  3. Tap Save

Once you choose a short name, it will show “pending” status until a Google representative approves it. After it is approved you can start using it in your marketing materials!

Orlando Web Company

If you live in Orlando or the Central Florida area, and need help with your Google my Business profile, we can help! We are SEO experts with over 14 years of experience helping Central Florida business improve their SEO and Google ranking. Contact us now.

Category: Orlando SEO, Orlando Web Design Tags: , , No Comments

Google Search Rankings Will Change in 2021 Based on Page Experience

Orlando SEO Company Google just announced another change to the way they will be ranking website pages starting in 2021... Read More »
Header image for article titled Google Services Combined in New Wordpress Plugin

Google Services Combined in New WordPress Plugin

Orlando Wordpress Developer Google recently launched a new Google Wordpress plugin called “Site Kit”, easing the ta... Read More »

Do You Really Know Who Are Your Online Competitors?

Orlando Web Design Part of the process of building a successful website is to identify, research and analyze the online... Read More »