Digital Marketing Agency Orlando
In a move to bolster transparency and user trust, Google has announced an update to its advertiser verification program in June 2023. This update is designed to simplify the verification process and provide clear deadlines, fostering a more secure and credible advertising environment.
The advertiser verification program was launched in 2020 to help users understand who is behind the ads they see on Google platforms. Advertisers are required to provide identity and location documents, such as government-issued IDs or business registration certificates, to verify their authenticity. Once verified, advertisers can display their name and country on their ads, which can help users make more informed decisions.
This update marks the consolidation of the existing advertiser identity verification and business operations verification programs into a unified advertiser verification program. This means advertisers only need to complete one streamlined verification process instead of two. The update includes more detailed explanations of the verification process deadlines, as well as detailed instructions on how to complete the agency in-product verification flow.
Google assures that the update will have minimal impact on advertisers who have already fulfilled the verification requirements or those who are ineligible. However, advertisers who qualify for the program but have yet to finalize verification may receive notifications in their Google Ads accounts, prompting them to complete the process by a specific date. Failure to comply may result in ad pausing or restrictions until verification is complete.
Due to the high volume of verification requests, Google is experiencing delays in verification reviews. Therefore, Google urges advertisers to complete verification as soon as possible. To keep running ads, advertisers must successfully pass all required verifications by Oct 21, 2023. Review of the submission may take 5-7 business days and must be completed by the deadline.
This strategic update aligns with Google’s ongoing commitment to elevating the quality and safety of its advertising ecosystem. By confirming the identity and location of advertisers, Google aims to thwart fraudulent activities, misinformation, and the proliferation of harmful content. Moreover, this enhancement intends to expedite the verification process, providing advertisers with increased credibility and user trust.
Google Ads Verification 2023 FAQ's
Advertiser verification is a process that Google requires some advertisers to complete in order to display their name and location on their ads. This helps users understand who is behind the ads they see and make more informed decisions.
To pass Google advertiser verification, you need to submit documents that prove your identity and location, such as a government-issued ID or a business registration certificate. You can do this in your Google Ads account under “Tools & Settings” –> “Billing” –> “Advertiser verification”.
Google will review your application and send you an email notification about your advertiser verification status within 5-7 business days. You can check your verification status in your Google Ads account.
Google advertiser verification is mandatory for some advertisers who are selected or eligible for the program. Google will notify you via an in-account notification and/or an email if you need to complete the verification by a certain deadline. If you fail to do so, your ads may be paused or restricted until you complete the verification.
For further information on the forthcoming changes to the advertiser verification program, please refer to the official Google Ads Help Center resources:
Orlando Digital Marketing
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