Google Business Profile Call History Is Going Away

Google Business Profile Call History Is Going Away


In the ever-evolving landscape of digital marketing, staying ahead of changes is crucial. Google’s recently announced it will discontinue the call history reporting feature in Google Business Profiles by July 31, 2024. Let’s see what this means for businesses in Orlando and Central Florida and how to adapt effectively.

Understanding the July 2024 Update

Google’s decision to remove call history reports stems from its ongoing commitment to refining its tools and features. While this change may be inconvenient, it won’t hinder customers from finding and contacting your business through Google Search and Maps. You’ll still be able to receive calls, and to make things even easier, Google will automatically update the call button on your Business Profile to use the phone number you’ve provided. This seamless transition ensures customers can still reach you directly with just a click. While call history data will no longer be available, you can still monitor your business’s online performance using other valuable metrics like website traffic, direction requests, and customer reviews.

What Orlando Businesses Should Do Now

1. Preserve Your Call History
Download past customer conversations using Google Takeout. According to Google, these records will be available for download until August 30, 2024. For example, this is essential for businesses like law firms in Orlando that need to maintain a record of client consultations.

2. Explore Alternative Tracking Solutions
If call tracking is crucial for your business, consider third-party platforms. These can integrate with your website to provide similar insights. For example, a home services company in Orlando could use a call-tracking service to assess the effectiveness of different advertising campaigns.

3. Leverage Other Metrics
Focus on other valuable data provided by your Business Profile. Website visits, direction requests, and customer reviews are good indicators of online performance. An Orlando boutique could analyze website traffic to identify popular products and tailor their inventory accordingly.

Optimize Your Google Business Profile

Optimizing your Google Business Profile is more crucial than ever. Ensure your profile is a comprehensive and up-to-date representation of your business. This means keeping your business hours, contact details, and service descriptions accurate and relevant to local customers. Showcase your unique offerings with high-quality photos that capture the attention of consumers. And don’t forget to engage with your audience by sharing posts and updates that highlight your value proposition and connect with the local community.

Adapt to Change with M5 Design Studio

As a leading Orlando SEO agency, we specialize in assessing the impact of updates like this on your business, identifying alternative metrics to track, and refining your SEO and digital marketing strategies. Our team is dedicated to strengthening your online presence by optimizing your Google Business Profile and website for maximum visibility and engagement. Let us guide you through leveraging other Google tools and features to ensure effective customer communication. Contact M5 Design Studio today at 407-968-6296 or fill out a contact form to embark on a journey toward a stronger online presence and continued success in the ever-changing digital world.


Change is a constant in the world of SEO and digital marketing. Don’t let this update disrupt your efforts. Contact M5 Design Studio today to stay ahead in the evolving digital landscape. Fill out a contact form or call 407-968-6296 to start the conversation.

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M5 Design Studio

We are a small, but creative and passionate team of designers and developers specializing in web design, graphic design, branding & digital marketing.

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