Urgent Update: Your Google Business Profile Website Will Disappear in March 2024

Urgent Update Your Google Business Profile Website Will Disappear


If you’re a business owner in Orlando or Central Florida, you may have relied on the free website builder feature within your Google Business Profile (GBP). However, a recent announcement from Google means it’s time for a change: they’re shutting down GBP websites in March 2024.

Your website is a crucial part of your online presence. So, what does this mean for you, and how can you ensure your business doesn’t lose its digital visibility? As a full-service web design and digital marketing agency based in Orlando, M5 Design Studio has the expertise to guide you through this transition.

Google Business Profile Website Will Disappear FAQ's

Why is Google Shutting Down GBP Websites?

While convenient, Google Business Profile websites have always been limited in functionality and design flexibility. Google’s decision likely stems from its desire to focus on the core elements of its Business Profile platform, which is designed to provide essential business information, customer reviews, and directions. They are also promoting the use of more advanced website builders for those needing a more robust online presence.

What Happens to Your Existing Website?

Don’t panic just yet. While your GBP website will disappear in March 2024, Google has a temporary solution. Starting in March 2024, any visitors who try to access your GBP website will be automatically redirected to your Google Business Profile for a short period until June 10, 2024.  This buys you some time, but it’s far from ideal.

Important for Google Ads Users

If you run Google Ads campaigns linked to your current GBP website, pay attention! Starting March 5, 2024, these ads might be disapproved and stop running due to mismatched URLs. We can help you adjust your ad strategy and create a seamless transition to your new website to ensure your marketing efforts remain uninterrupted.

Why the Urgency? Don’t Get Caught Off Guard

Think of this as your friendly wake-up call. While you have some time, you shouldn’t wait until the last minute for the following reasons:

  • Avoid Disruption: A sudden loss of your website can disorient customers, harm your brand reputation, and potentially affect search rankings.
  • Design Takes Time: Crafting a compelling website aligned with your brand identity and business needs takes careful planning and execution.
  • SEO Considerations: Transitioning means handling redirects and ensuring a smooth experience to maintain your search engine rankings.

Your Options: Don’t Settle for Less

The good news is that you have choices! Here are the main paths you can take:

  1. Start from Scratch with a Professional Website:  This is an excellent opportunity to build a website that truly reflects your brand and offers robust features. Partnering with a web design agency like M5 Design Studio streamlines the process and ensures a high-performance website.
  1. Explore Website Builders: Platforms like Wix, Squarespace, or WordPress provide user-friendly interfaces and customizable templates. Be mindful that you may need some technical understanding to make the most of these tools.


Don’t let this Google update derail your online success. At M5 Design Studio, we’re your strategic Orlando SEO agency, specializing in WordPress website design and development.  We’ll help you navigate this transition, building a modern, user-friendly WordPress website that not only looks amazing but also ranks high in search results.  Let’s optimize your online presence, drive traffic, and achieve your business goals. Contact M5 Design Studio today by filling out our online form or calling 407-968-6296.

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M5 Design Studio

We are a small, but creative and passionate team of designers and developers specializing in web design, graphic design, branding & digital marketing.

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