It’s Time to Upgrade Your Google Analytics Tracking Tag

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Google Analytics is a free service that allows you to track the information about the number of visitors to your website and user behavior. This data helps you measure your returns on paid advertising and organic search optimization strategies. Some of the valuable information you can track in Google Analytics includes the cities and countries where your site visitors are located, what devices they are using, and the keyword searches that lead them to your website. You can also learn about which pages in your website receive the most visitors and insights about your users’ experience on your website.

Google Analytics recently made an upgrade to the way this data is collected and created a new tag to track this information for your website. Once you update the tracking tag in your website, you will have access to the following features:

  1. Future-proof conversion measurement: Benefit from the latest features and integrations as they become available so that you’ll be better equipped to continue measuring conversions accurately if non-Google changes occur.
  2. Code-less tag management: A tagging solution will allow you to turn measurement features on within your Google Analytics account without having to manually change the tags on your page.
  3. Able to achieve faster and easier integration: Implementation and integration with other Google products, such as Analytics, Optimize, and Google Ads, will be easier.
  4. More accurate conversion measurement: Using the global site tag or Tag Manager will allow you to have more accurate conversion measurement when cookies are not available and to recover conversions not observed today due to industry limiting factors.

There are two different ways to add the new tracking tag to your website. You can use the global site tag from Google Analytics, or you can use the Global Tag Manager. The Global Tag Manager is preferable if you have tracking tags from both Google and non-google sites.

Web Development Orlando

If you need assistance updating your Google Analytics tracking tag, get in touch with us via our contact form or call us at (407) 968-6296. At M5 Design Studio, we are happy to help you with this upgrade. As Orlando web development and digital marketing experts, we are equipped to help you both track and analyze your website traffic to increase sales. Our passion is helping businesses succeed, so we look forward to speaking with you.

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