What makes good website?
You know there are millions of websites out there, so how can you stand apart from your competitors?
Websites are one of the most important assets of a business. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?
A good website grabs your attention, wakes up your emotions, and gives you easily what you need. Here are some very important things you should consider when building a website for your business.
3. ORIGINAL CONTENT:
High quality websites focus on their audience’s needs, not on what they’re selling. Good and fresh content builds the visitor’s interest and invite them to get involved, invite their friends and come back for more.Furthermore, Google values content that is relevant and interesting for users, so creating original content is a great way of double dipping when it comes to making a good website. Some companies decide to do this by writing articles or blog posts about their products or events, while others create pages addressing frequently questions asked by customers(FAQ’s).
Nonetheless,many websites already have original content, but it is just a matter of optimizing it and promoting it. If you would like to learn more about how to do so, take a look at our article “How to Easily Promote Existing Content in Your Website“
6. CLEAN AND VALIDATED CODE:
Messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. In fact, when marketers and web designers analyze your website to see what can be improved, they will most likely look at your website’s code first.
Furthermore, It can also generate browser-rendering issues that will slow down your website. Validated code will help for browser compatibility; following the standards is a way to ensure that the site will have a higher chance to be correctly display in different browsers. There are many HTML validators available online that can help you examine and improve your code. Lastly, clean code can save you time as well since it is easier to troubleshoot.
Metrics & site analysis give insights of what’s going on in a website. Good sites measure their traffic and marketing efficacy. Tracking also helps to target better a site’s customers, generate relevant ads, and create a higher converting website.
After all, one of the biggest advantages of today’s analytics tools is that it allows marketers to pinpoint where exactly your customers are completing an action or not. These actions can be completing an online purchase, filling out a form or subscribing to your newsletter. In order to have a good website, it is essential to frequently track what’s working and what’s not to make educated improvements. If you would like to learn more about tracking and web analytics, make sure to stop by our Orlando Internet Marketing page.